Holiday Feasts Are Happier With Pop-Up® Timers From Volk

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CONSUMERS KNOW ... TIMING IS EVERYTHING!
VOLK'S POP-UP^® TIMER IS NOT JUST FOR TURKEYS ANYMORE

NORCROSS, GEORGIA - (April 3, 2000) -- Volk Enterprises, the global leader in the manufacture of temperature indicators presents its Pop-Up^® Timer for use in value-added beef roasts and other non-poultry items.

Volk Enterprises' Pop-Up Timer^® is already a familiar 'helper' for the holiday turkey. Now, this handy tool can be used in non-poultry items as well.

Today's consumer is looking for value and convenience when shopping for their family meals. The addition of devices that make the cook's life easier is a sure way to gain the attention and loyalty of shoppers. Volk Enterprises' Pop-Up Timer^® can make a profitable addition to any whole-muscle roast. Just insert the timer into the meat, either at the processor or grocery store level. Consumers can easily tell when their roast is at the peak of doneness. No frustrating guessing whether a roast is done, or disappointing results when cooking unfamiliar foods. Use the Pop-Up Timer to add both value and distinction to your products.

Volk Enterprises has been a leader in supplying value-added packaging material to the meat, poultry and seafood industries for more than 40 years. The company prides itself as being experts in producing high-quality products that are both dependable and affordable. Volk Corporate headquarters are located in Turlock, California, with sales and distribution facilities in Atlanta, Georgia; Chicago, Illinois; and Columbus, Ohio. The Volk Brazil office is located in Sao Paulo. Contact Ed Gustafson at Volk Enterprises, Inc., (770) 441-1443 or visit the website at www.volkenterprises.com.